Tesla is breaking the 'Made-in-China' stereotype with the GF3-made Model 3
Elon Musk and the Tesla team revel in busting stereotypes. This was evident in the Cybertruck’s unveiling, where Chief Designer Franz von Holzhausen literally took a sledgehammer to emphasize the point that EVs can be stronger than conventional rough-and-tough vehicles. In China, Tesla is doing the same thing, but this time, the electric car maker is breaking a stereotype that has been around for a long time: the myth of bad “Made in China” quality.
A study from the Iowa State University reported via Futurity noted that before the words “Made in China” were perceived in the United States as a reference to low-cost and low-quality goods, the perception for Chinese-made products was actually quite positive. Gang (Kevin) Han, an associate professor at Iowa State University’s Greenlee School of Journalism and Communication, noted that things started changing when China became the manufacturing powerhouse that it is today.
As a media personality and Model 3 owner, 常岩CY pays a lot of attention to build qualities of China-made #Model3, which according to him are better than imported versions.
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“People really enjoyed products from China. They viewed products, such as tea, furniture, or dishware, as unique. It was a quality product and there was a cultural value. But when China became a world factory and produced so many items for so many brands, people changed their views,” he said, adding that the prominent media coverage about issues with China-made products also added to the stereotype. “We see a lot of framed messages in these stories and receive the message subconsciously,” Han remarked.
These stereotypes were promptly invoked by Tesla critics as soon as the electric car maker announced its plans to build a factory in China. Over the course of Gigafactory 3’s construction, it was not rare to find a Tesla critic mocking the alleged quality issues that would most likely plague the MIC Model 3. This point, as with many criticisms thrown at Tesla, appears to have been taken as a challenge by the electric car maker’s team in China. When the company invited the media to experience the Made-in-China Model 3 for the first time, Tesla was serious. It wanted to break another stereotype. And they did.
Reviews of the Made-in-China Model 3 were notably positive, even if the vehicles being produced in the Shanghai-based site are only the Standard Range Plus variants of the all-electric sedan. Despite not having Tesla’s stunning white interior or more fancy 19″ Sports Wheels, the locally-made Model 3s were built with near-surgical precision. The vehicles’ panel gaps were meticulously aligned, their trimmings fit to a tee. In the United States, former GM executive Bob Lutz eventually praised Tesla’s build quality for the Model 3, but only after Tesla mastered the production of the vehicle, which took over a year to achieve. The MIC Model 3 units in China were first production cars, which means that they’ll likely only get better with time.
It’s a bit humorous, but Tesla China’s press images for the MIC Model 3 featured numerous close-ups of the locally-made electric car, and many of them showcased the cars’ smooth paint and consistent panel lines, aspects of the car that proved difficult for the company in the United States. In a way, Tesla China’s MIC Model 3 press images seem to be a direct response against the stereotype, proving that any vehicle made in Shanghai’s Gigafactory 3 matches the quality of a car built in Fremont.
Today many Chinese media personalities and bloggers are invited to visit #GF3 and observe China-made Model 3s. Many have expressed their satisfactions over build qualities. This blogger thinks China-made Model 3 is a lot better in qualities. Sorry there is no English subtitles.
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Perhaps most telling of these observations came from local auto journalists who were among the first to review the locally-made Model 3. Tencent Auto editor 常岩, who happens to be a Model 3 owner himself, was invited to check out the locally-made version of his electric car. Much to the auto editor’s surprise, he noted that the build quality of the Gigafactory 3-made Model 3 was actually better than his car, which was imported from the United States. With this conclusion, the auto journalist noted that Tesla’s MIC Model 3 will likely prove successful in the Chinese market, as it offers great quality and features for its price. The locally-made Model 3 is proudly Made in China, and it is just as good, if not better, than other Model 3 in the market.
Tesla’s Made-in-China Model 3 is poised to make waves in the Chinese EV segment, with the massive Shanghai-based Gigafactory 3 now mass manufacturing the all-electric sedan. Recent flyovers of the Gigafactory 3 complex have revealed hundreds of MIC Model 3 just ready for delivery. Car carrier trucks loaded with Model 3s have also been photographed leaving the Gigafactory 3 premises. With these sightings in mind, it may only be a matter of time before deliveries of the locally-made electric car begins in the country.
Watch an existing Tesla Model 3 owner review the MIC Model 3 in the video below.
Tesla Cybertruck gets honest review from teardown expert: ‘I’m very happy that Tesla…put out something like this’
The polarizing Tesla Cybertruck has caught the attention of automotive industry veteran Sandy Munro, who offered his honest opinion on the electric car manufacturer’s all-electric pickup during an interview with E for Electric‘s Alex Guberman.
Munro’s initial thoughts had to deal with the design and aesthetics of the truck. Citing the flat panels and simplistic design, Munro feels the vehicle will be relatively easy to build and produce. This will end up making its production rate higher than vehicles whose design contains contours. “The truck itself, because its all flat panels and whatnot, its a much much easier product to manufacture than anything that’s got lots of curves and whatnot,” Munro said.
While Elon Musk gave ample warning about the design of the Cybertruck, the real-life look of the vehicle was met with mixed reviews anyway. Nevertheless, the quarter of a million pre-orders the pickup received were enough to show that people were interested in its hip and unique design.
A product of Detroit’s rich history in automotive production, Munro currently drives a Jeep Rubicon, a vehicle he purchased for his hobby of off-roading. “The only relaxing thing I do is run over plants and be probably nasty to nature. So this kind of a vehicle to me is pretty interesting. I’m very happy that Tesla decided to put out something like this,” he said.
It is assumed that Tesla was aiming to not only release a vehicle that would compete with the traditional, petrol-powered trucks, but also would appeal to those who have an interest in the outdoors. Fellow electric car maker Rivian will begin producing its R1T pickup truck next year, and the company has geared its products toward people with hobbies that include camping and off-roading. While it is unknown if Tesla wanted to produce a truck that would compete with the ruggedness of the R1T, it is apparent that the company is interested in reaching out to the outdoor crowd, especially with the release of its electric ATV.
Guberman touched on the battery technology Tesla would utilize for the Cybertruck. After mentioning Tesla’s acquisition of Maxwell Technologies in late 2019, Guberman contributed this business move to the impressive 500+ mile range of the Cybertruck’s tri-motor variant. In the past, Munro has complimented Tesla’s battery technology, which he attributes to the company’s complete focus on EVs. Munro estimates that Tesla holds somewhere around a 10-year lead in this category, an idea he expressed in a past interview with electric car enthusiast Sean Mitchell.
Munro is noted as an industry expert in the E for Electric interview, and with an extensive resume where he held positions with Ford Motor Company and Kia Motors, it is understandable why he holds this title. Munro has spoken highly of Tesla in the past and has even done a teardown of the Model 3 Long Range variant. During this analysis of the vehicle, he notes the in-house development of Tesla vehicles as the primary reason why the company continues to have such large profitability.
You can watch Sandy Munro’s complete interview with E for Electric‘s Alex Guberman below.
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